↘ UNIMED — RUN, TONY, RUN

Every year, Unimed—a medical cooperative and health insurance provider—hosts Curitiba's Night Run. A humorous promotional campaign has become the event’s trademark, but it hasn’t stopped us from delivering a bold and truthful message from a company made up of doctors: we don’t want to see you in our offices, so run from us.

↘ BRUNO'S ROLE

Creative Concept, Art Direction

↘ CREDITS

agency_ heads / cd_ fabio miraglia / cw_ rafael mattioli / production company_ fantastica filmes & post / director_ henrique bueno

↘ MANIFESTO

Put on your sneakers and run. Run from hypertension. Run from diabetes. Run from all the diseases you can avoid simply by running. Run to stay healthy. Run from a sedentary lifestyle. Run from medical exams. Run from medication. Run from us.

↘ ACTIVATION

To show that running is a fun activity that is also beneficial—even for your wallet—we carried out an action inside a sporting goods store. On the shelves, next to the running shoes, we placed cocktail-like assortments of medications taken by people with high blood pressure, diabetes, and high cholesterol—health issues that can be prevented or delayed through running. The comparison made it clear that the cost of the medications is significantly higher than that of the shoes.