↘ SLB x ADIDAS —
COSTUME MUSEUM

SL Benfica is the biggest soccer team in Portugal, with 46% of the population supporting them. It's safe to say theirs is the most worn jersey in the country. To launch their new Adidas 2022/2023 kit we thought it deserved a place in history, literally: The National Costume Museum, where outfits that made history are showcased.

↘ JAIME'S ROLE

Creative Concept, Copywriting

↘ CREDITS

agency_ o escritório / ecd_ nuno jerónimo / cd_ pedro pinho / ad_ rodolfo garcia / director_ José Pedro Sousa / production company_ more maria