↘ NOS — THIS CHRISTMAS, GIVE THE GIFT OF ATTENTION

In recent years, loneliness has become a silent epidemic. An aging population, more people living alone, and the rise of digital interactions have pulled us apart—even when we’re surrounded by others. The emotional impact is profound, affecting all ages—35% of young people say they often feel lonely, despite spending hours on social media. But the solution might be simpler than we think.

A recent study found that any form of reaching out—a message, a call, even a simple “hello”—is appreciated far more than we expect. Deep down, we all want to feel remembered. So this Christmas, what if we helped people overcome the fear of making the first move?

↘ BRUNO'S ROLE

Creative Concept, Art Direction, CGI

↘ CREDITS

agency_ o escritório / ecd_ nuno jerónimo / cd_ pedro pinho / cw_ nuno jerónimo, pedro pinho / production company_ ministério dos filmes / director_ marco martins / cgi_ in house