↘ UNIMED 14th NIGHT RUN — NEON

Curitiba’s most fun race arrived, and no one was left out of this edition. The dragon from the tattoo studio’s facade wanted to join in. Just like the chef who represents the bistro’s brand. And the capybara from the juice shop, the gorilla from the CrossFit gym—you name it. Various neon characters left their spots behind and ran through the city, bringing color and fun to Curitiba’s night.

↘ MY ROLE

Creative Concept, Art Direction, CGI and Post-Production for print and mockups

↘ CREDITS

agency_ heads / cd_ fabio miraglia / cw_ bruno leite / production company_ the youth / director_ henrique bueno

↘ UNIMED 14th NIGHT RUN — NEON

We crafted a proprietary type for the event

↘ UNIMED 14th NIGHT RUN — NEON

Runner's Kit

↘ UNIMED 14th NIGHT RUN — NEON

Apparel

↘ UNIMED 14th NIGHT RUN — NEON

Medals & Trophy