↘ SUPER BOCK — TRUCE EDITION

Super Bock is the #1 beer brand in Portugal. It’s also the brand friends relate to the most, thanks to its consistent effort to champion friendship. And as every friendship has its ups and downs, Super Bock goes beyond just launching an annual campaign—it creates real tools to bring friends closer.

That’s why we introduced a special edition of bottles designed to help friends overcome any quarrels. When words don’t come easy, Super Bock’s iconic label does the talking, featuring a set of heartfelt apologies to smooth things over and keep friendships strong.

↘ OUR ROLE

Creative Concept, Art Direction, Motion and Copy

↘ CREDITS

agency_ o escritório / ecd_ nuno jerónimo / cd_ sérgio gomes / cw_ jaime nascimento / production company_ more maria / director_ josé pedro sousa / photographer_ nuno correia