↘ CP — SLOWNESS RADAR

A Radar Designed to Fine Drivers for Excessive Slowness

According to the European Mobility Observatory, Portuguese drivers spend an average of 1 hour and 38 minutes stuck in traffic every day.

To encourage the use of trains as a faster and more sustainable alternative to cars, CP – Comboios de Portugal created the Slowdown Radar.

↘ JAIME'S ROLE

Creative Concept, Copywriting

↘ CREDITS

agency_ leo burnett / ecd_ steve colmar, nuno salvaterra / cw_ jaime nascimento / ad_ lucas yu / designer_ josé gouveia, rui lousão

↘ CP — SLOWNESS RADAR

The radar made headlines in major media outlets

4,5%

Average speed during rush hour

+3M

views across media in 2 days

162%

return on media investment

19%

media exposure in 2 days

+33%

increase in sales in just 2 months