↘ GALP — EVERY ENERGY IS WELCOME

There are two types of fans: those who live and breathe football and those who only care when the national team plays. But when the World Cup or the Euros arrive, those differences fade away.

Every two years, the country moves in sync, bringing experts and casual supporters together in the same wave of passion. It’s not about knowing football—it’s about feeling it together. And that energy deserves to be celebrated.

↘ MY ROLE

Creative Concept, Art Direction

↘ CREDITS

agency_ o escritório / ecd_ nuno jerónimo / cd_ sérgio gomes / cw_ francisco correia de barros, sérgio gomes / ad_ pedro b. maia / director_ catarina miranda / production company_ playground

YOU DON'T HAVE TO LIKE FOOTBALL TO LIKE PORTUGAL

To reinforce our concept, we created an exclusive series of customized national team jerseys, replacing the players’ names with physical traits often used by those who don’t understand football to refer to them.